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We tried three store-bought sugar cookie doughs and had a clear favorite

We tried three store-bought sugar cookie doughs and had a clear favorite

The battle of the sugar cookies!

  • INSIDER baked and taste tested two major brands of sugar cookie mixes, along with a store brand: Pillsbury, Betty Crocker, and Walmart.
  • The Walmart store brand was surprisingly the winner for moist and buttery cookies.
  • Betty Crocker came in last for its overly sweet and granular cookies.

Chocolate chip cookies may get most of the love from baked good fans, but here at INSIDER, we know that the classic sugar cookie is an important staple in your cookie batch.

Whether you’re noshing on them plain or decorating them for Halloween or Christmas, a good sugar cookie is anything but basic. But if you don’t have time to make them from scratch, which is the most delicious brand of sugar cookie dough out there?

As part of an ongoing INSIDER Taste Test series (we previously tried cake mix,coffee, and beer), we bought two sugar cookie mixes (and one sugar cookie break-apart roll of dough) from Betty Crocker, Walmart’s store brand Great Value, and Pillsbury. We tried and tasted each cookie dough kit for accuracy of recipe, texture, and flavor. The overall winner might surprise you.

Keep scrolling to see the results of our sugar cookie dough taste test.

Our test subjects were Walmart’s Great Value brand, Pillsbury, and Betty Crocker.

sugar-cookie-dough-taste-test2

The three brands we tried.

The Walmart brand called for eggs and butter; Betty Crocker called for eggs, butter, and water; and Pillsbury went in the oven as-is.

I made the Pillsbury cookies first.

sugar-cookie-dough-taste-test3

Pillsbury dough.

The timing on the Pillsbury cookies was way off — I added four minutes to their suggested time.

The Pillsbury dough was break-apart, making the final product a lot more symmetrical than homemade cookie dough.

sugar-cookie-dough-taste-test4

We gave the Pillsbury cookies a B-.

The Pillsbury cookies were the most “bland” of the sugar cookies: sweet, but not distractingly so, a little moist on the inside, and in need of some decorative icing. While these cookies were the crunchiest batch, their flavor was very “middle of the road.”

Up next was Betty Crocker’s mix.

sugar-cookie-dough-taste-test6

This was the only recipe that called for water, meaning that the sugar cookie dough was moist and easy to form.

Betty Crocker’s cookies had specks of granulated sugar, which made them a little gritty for my liking.

sugar-cookie-dough-taste-test7

The finished Betty Crocker cookies.

We gave Betty Crocker a C+.

sugar-cookie-dough-taste-test8

The Betty Crocker cookies were a little more moist than the Pillsbury cookies, but the flavor profile of the cookies was not well-balanced. This could be a personal preference, but I found their super-sweet nature to be too much. These were too sweet for my taste.

Last but not least, we made Walmart’s store brand cookies.

sugar-cookie-dough-taste-test9

Walmart’s Great Value cookie dough, which called for eggs and butter, was difficult to mix and a little dry.

I had to add three minutes to the baking time to make sure they didn’t come out raw.

sugar-cookie-dough-taste-test10

However, this underdog got an A rating.

sugar-cookie-dough-taste-test11

The Walmart store brand cookies surprised me with how good they were. I had to stop myself from scarfing down the whole batch. They were surprisingly moist, flavorful, and buttery without being overly sweet.


THE VERDICT: Walmart’s Great Value sugar cookies won.

This “dark horse” sugar cookie is perfect on its own but would go great with seasonal icing.

Pillsbury made second place for being a little bland, while Betty Crocker came in last for its overly sweet and granular cookies.

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